On July 31, 2025, eSewa hosted a special event at Royal Tulip, Gwarko, to unveil a renewed brand promise - ‘सबै. सधैँ. सँगै.’ (Everyone. Always. Together.) More than a tagline, this phrase now defines eSewa’s purpose and direction. As Nepal’s leading digital payment platform for the past 16 years, eSewa has been a constant presence in people’s lives - enabling payments, powering businesses, and connecting communities. But as the brand looks toward the future, it has chosen to do so with deeper meaning and clarity.
The new brand promise reflects three core values
सबै (Everyone): eSewa is for all – students, seniors, merchants, agents – from remote villages to city centers. It stands for inclusive access to financial services.
सधैँ (Always): It represents trust, reliability, and consistent support. eSewa is always ready, whenever users need it.
सँगै (Together): It’s about partnership and shared progress. The company’s journey is tied closely with its users, teams, and the communities it serves.
A highlight of the event was the brand video, crafted from the stories and experiences of the eSewa team collected through an internal survey. These honest and heartfelt stories showcased how each team member contributes to eSewa’s mission and its impact across Nepal. ‘सबै. सधैँ. सँगै.’ is now a shared commitment – to democratize financial services and bring everyone into the mainstream economy for inclusive growth.
Jul 17, 2025
